Any one Company = Netflix, Airbnb and Fitbit 2000 Words Required, Quantitive required There is growing recognition that a better understanding of psychological phenomena can assist organizations in becoming more

Any one Company = Netflix, Airbnb and Fitbit 2000 Words Required, Quantitive required There is growing recognition that a better understanding of psychological phenomena can assist organizations in becoming more efficient, more attractive, and ultimately more profitable. Just last Spring for example, Dan Price – CEO of a Seattle-based credit card company decided to raise the minimum salary in his firm to $70,000/year. The reason for doing so was based on findings from psychology and behavioral economics, showing that the positive connection between and income and personal happiness diminishes at roughly $70,000/year. In this assignment, you are assigned the role of ‘psychology’ consultant, and tasked with the objective of ing an organization optimize its profitability by utilizing psychological/neuroscientific phenomena. You will make an informed written ‘pitch’ to a CEO of a major company (see below) about how their company can be improved by utilizing 1-3 psychological/neuroscientific insights of your choice. Overall, your proposal should be 3-5 pages (single spaced) in length, and should be structured in the following ways: – Overall recommendation (1-2 sentences) “Overall, I recommend X, because I have strong reason to believe this will boost overall profitability by Y etc. – Evidence/Reason(s); (3-4 sentences) “This will increase profitability because X will have Y effect on revenues, and Z can us to reduce costs etc.” – Summary and reiteration of the initial recommendation (1-2 sentences) “For these reasons, I believe adopting X would be in the best interest of the company” — Across these areas, you may find it useful to invoke neuroscientific explanations of psychological phenomena. Recent evidence suggests that explanations described via neuroscience can be more informative and compelling than psychological or behavioral explanations alone. See the link below for more information Your company must either be a publicly traded company, or a major privately owned company with a recent (2018) valuation of at least $20B (e.g. Uber, WeWork). If you would like to select a company or organization which does not meet this criteria, professor approval is required. This assignment will be assessed based on three primary components: 1) How well the psychological phenomena was understood and explained, 2) How well the psychological phenomena was applied to the business environment, and 3) How feasible and compelling the proposal is, overall. While the primary weight of the assignment will be on the content of the proposal, the overall organization and clarity of the writing will be considered as well. see the assignment page on myCourses for a complete breakdown of the rubric. Business Psychology Case CriteriaRatingsPts This criterion is linked to a Learning OutcomeIntroduction 10.0 pts This criterion is linked to a Learning OutcomePersuasiveness 50.0 pts This criterion is linked to a Learning OutcomeUnderstanding of core concepts 30.0 pts This criterion is linked to a Learning OutcomeStructure and organization 10.0 pts Total Points: 100.0

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