The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization’s survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario’s dilemma. Ch. 2: pg. 40-46, 54-69; Ch. 3: pg. 72-92; Ch. 8: pg. 207-227; Ch. 9: pg. 242-257 You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You’ve noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to understand the problem and create solution strategies to implement. a 10- to 20-slide (not counting the cover slide and reference slide) Microsoft®PowerPoint® presentation with speaker’s notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing. the following in your role as marketing manager: a minimum of two peer-reviewed sources with one being from the textbook or the University Library. your presentation consistent with APA guidelines.
https://helpinessaywriting.com/wp-content/uploads/2021/08/whatsapp-logo-300x115.jpeg 0 0 Help in essay writing https://helpinessaywriting.com/wp-content/uploads/2021/08/whatsapp-logo-300x115.jpeg Help in essay writing2019-09-05 23:54:072019-09-05 23:54:07The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific