: To recognize common sales strategies and their effect on the buyer; and analyzes the salesperson’s tactics using material from class. You will be provided with a list of what

: To recognize common sales strategies and their effect on the buyer; and analyzes the salesperson’s tactics using material from class. You will be provided with a list of what you are looking for during the interaction. : Select a product that you have genuine interest in purchasing sometime in the near future. Find a corporation*, big-box store, or a similar retailer in which you can visit to execute this assignment. For example, Nordstrom, Best-Buy, REI, Ben Bridge Jewelers, etc. If you have interest in buying a new car sometime soon, you may also visit a local car dealer although they may not be as amenable to a ‘practice sales session’. The goal is to find a business that has well-trained sales staff. Your assignment is to evaluate the salesperson’s tactics using the material you have learned this quarter. You should begin by expressing interest in the product. Later in the sales dialogue be sure to raise some possible objections to the product. Observe and make mental notes as to how the salesperson responds. Is their reaction effective? Why? Did they answer all of your objections?  Does the salesperson attempt to form a trust-based relationship with you? At the end of the interaction, identify yourself as a student of a sales class. Ask the salesperson about their product and sales training process. In other words, how extensive does their corporation train their employees? Your final paper should be approximately five to seven pages in length (allow for approximately two paragraphs per section) and address each of the following items in memo format. The use of in-text citations in APA format is necessary in most sections. Support from the textbook should be evident; however, the overuse of quotes is prohibited. Each set of chapter questions should represent a memo heading. For example, after your memo introduction, your first memo heading should be: Product Information. Do not repeat the questions themselves in your paper. Be sure to include a separate citation page and scanned copy of the business card. use Times New Roman font size 12 / double spaced.

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